George Dickel / Cascade Hollow Distilling Co.

Distillery Snapshot

Parent Company: Diageo
Location: Tullahoma · Tennessee
Official Website: Visit Website
Visitor Center: Yes

Overview

Cascade Hollow Distilling Co. in Tullahoma, Tennessee, is the home of George Dickel Tennessee Whisky. The distillery sits in a rural hollow near the water source and landscape that have long shaped the Dickel identity. It is one of Tennessee’s most important whiskey sites and a major counterpart to Jack Daniel’s in the history of Tennessee whisky.

The distillery is associated with George Dickel No. 8, No. 12, Barrel Select, bottled-in-bond releases, and other limited expressions. The brand famously uses the “whisky” spelling and emphasizes chill charcoal mellowing as part of its Tennessee whisky profile.

History

The George Dickel name traces to George A. Dickel, a Nashville merchant whose whiskey business became associated with Cascade Hollow. The modern distillery reflects both nineteenth-century Tennessee whisky heritage and twentieth-century revival after Prohibition and changes in Tennessee liquor law.

In 2018, Diageo announced Nicole Austin as General Manager and Distiller and the operation became publicly identified as Cascade Hollow Distilling Co., reinforcing the place-based identity behind George Dickel.

Ownership and Operations

Cascade Hollow Distilling Co. is owned by Diageo. Nicole Austin has been widely recognized as the distiller associated with the modern resurgence of George Dickel, including well-regarded bottled-in-bond and age-stated releases.

George Dickel Tennessee Whisky production includes sour mash whiskey and charcoal mellowing. Some products connected to the Dickel brand, such as rye whiskey, may involve sourcing or production outside Tennessee before additional processing or bottling, so expression-specific details should be checked against current labels and official disclosures.

Brands Produced

Major expressions associated with Cascade Hollow include George Dickel Classic No. 8, George Dickel Superior No. 12, George Dickel Barrel Select, George Dickel Bottled in Bond, George Dickel Single Barrel, and Cascade Moon releases.

Visitor Experience

Cascade Hollow offers public tours, tastings, and shopping on a posted schedule. Because hours and tour formats can change seasonally or for production needs, visitors should book or confirm directly with the distillery before traveling.

Why This Distillery Matters

Cascade Hollow matters because it preserves a distinctive Tennessee whisky tradition outside Lynchburg. It also shows how a historic brand can be renewed through transparent releases, bottled-in-bond credibility, and a stronger connection between place, production, and modern whiskey drinkers.

Frequently Asked Questions

Where is Cascade Hollow Distilling Co. located?

It is located near Tullahoma, Tennessee.

What brand is made at Cascade Hollow?

The distillery is best known as the home of George Dickel Tennessee Whisky.

Who owns George Dickel?

George Dickel is owned by Diageo.

Does Cascade Hollow offer tours?

Yes. Public tours and tastings are offered, but visitors should confirm current availability before traveling.

Major Brands:

Historical Notes:

The George Dickel name is tied to nineteenth-century Tennessee whisky history and Cascade Hollow; the modern facility was publicly rebranded around the Cascade Hollow identity in 2018.

Source Notes:

Sources reviewed: George Dickel/Cascade Hollow official visitor materials; Diageo and reputable whiskey industry coverage regarding Nicole Austin and Cascade Hollow. Rye production details were kept expression-specific and cautious.