Overview
Rebel Bourbon is a wheated bourbon brand in the Lux Row Distillers portfolio. Produced by Lux Row Distillers in Bardstown, Kentucky, Rebel is known for approachable Kentucky straight bourbon with wheat as the secondary grain rather than rye.
The brand has evolved from its older Rebel Yell identity into the modern Rebel Bourbon family, with expressions that include Rebel 100, Rebel Small Batch Reserve, Rebel Cask Strength, Rebel Single Barrel, Rebel 100 Rye, and other limited or market-specific releases.
Brand History
Rebel traces its heritage to the mid-twentieth century and was historically known as Rebel Yell. The modern Rebel Bourbon name reflects a refreshed brand identity while preserving its wheated bourbon positioning.
Under Lux Row Distillers and Luxco, Rebel has become one of the company’s major whiskey families. The brand’s wheated bourbon identity gives it a softer profile than rye-recipe bourbons and places it alongside other well-known wheat-influenced Kentucky bourbon labels.
Who Owns the Brand?
Rebel Bourbon is owned by Luxco, part of MGP Ingredients.
Producing Distillery
Rebel Bourbon is produced by Lux Row Distillers in Bardstown, Kentucky. Current expression-level production details should be verified by official materials and label before bottle-level publication.
Core Products
Core products include Rebel 100 Kentucky Straight Bourbon, Rebel Small Batch Reserve, Rebel Cask Strength, Rebel Single Barrel, and Rebel 100 Rye. Availability varies by market and expression.
Limited Releases
Limited releases include cask-strength batches, single barrel selections, special finishes, and market-specific releases. Rebel 10 Year Single Barrel and other specialty bottles may vary by release cycle.
Mash Bill and Production Notes
Rebel is publicly positioned as a wheated bourbon brand. Exact expression-level mash bill, age, proof, and finishing details should be verified through current official Lux Row or Rebel product materials before bottle-level publication.
Availability
Rebel 100 is broadly available in many markets and offers the most accessible entry point to the brand. Cask Strength, Single Barrel, and age-stated releases are more limited and may vary by state or retailer.
Frequently Asked Questions
Who makes Rebel Bourbon?
Rebel Bourbon is produced by Lux Row Distillers in Bardstown, Kentucky.
Who owns Rebel Bourbon?
Rebel is owned by Luxco, part of MGP Ingredients.
Is Rebel a wheated bourbon?
Yes. Rebel is widely positioned as a wheated bourbon brand.
Was Rebel Bourbon formerly Rebel Yell?
Yes. The brand was historically known as Rebel Yell before adopting the modern Rebel Bourbon identity.