Overview
Jack Daniel’s is one of the most recognizable American whiskey brands in the world and the flagship name produced at Jack Daniel Distillery in Lynchburg, Tennessee. Best known for Jack Daniel’s Old No. 7 Tennessee Whiskey, the brand has expanded into single barrel whiskey, rye whiskey, bonded expressions, flavored whiskey specialties, age-stated releases, and ready-to-drink products.
Although Jack Daniel’s is often discussed alongside bourbon, its core identity is Tennessee whiskey. The brand emphasizes charcoal mellowing, Lynchburg heritage, Cave Spring Hollow water, and maturation in new charred oak barrels.
Brand History
The Jack Daniel’s story is tied to Jasper Newton “Jack” Daniel and the Lynchburg distillery, which company materials describe as registered in 1866. The brand’s long history includes post-Prohibition rebuilding, national growth, and eventual global expansion under Brown-Forman.
Modern brand history also recognizes Nathan “Nearest” Green, the distiller credited with teaching Jack Daniel whiskey making and the charcoal mellowing technique that became central to the brand’s production identity.
Who Owns the Brand?
Jack Daniel’s is owned by Brown-Forman Corporation, which acquired the distillery in 1956. Brown-Forman remains one of the major global companies in American whiskey, and Jack Daniel’s is its most widely recognized whiskey brand.
Producing Distillery
Jack Daniel’s is produced at Jack Daniel Distillery in Lynchburg, Tennessee. Chris Fletcher serves as Master Distiller and oversees production and quality for the brand’s expanding whiskey portfolio.
Core Products
Major products include Jack Daniel’s Old No. 7, Gentleman Jack, Jack Daniel’s Single Barrel, Jack Daniel’s Tennessee Rye, Jack Daniel’s Bonded, Jack Daniel’s Triple Mash, Jack Daniel’s Tennessee Honey, Tennessee Fire, Tennessee Apple, Tennessee Blackberry, Sinatra Select, and Jack Daniel’s & Coca-Cola.
Limited Releases
Limited and specialty releases include age-stated Tennessee whiskeys, Single Barrel Special Release bottlings, heritage barrel releases, Coy Hill and Tanyard Hill-related releases, and distillery-exclusive products. Availability varies by market and release year.
Mash Bill and Production Notes
Jack Daniel’s classic Tennessee Whiskey mash bill is publicly described as 80% corn, 12% malted barley, and 8% rye. The whiskey is mellowed through sugar maple charcoal before aging in new charred American oak barrels. Rye expressions use a separate rye-focused recipe, and flavored products begin with Old No. 7 before flavor infusion or liqueur blending.
Availability
Old No. 7 is widely available in the United States and internationally. Single barrel, bonded, age-stated, flavored, and limited releases vary by market, season, and allocation.
Frequently Asked Questions
Is Jack Daniel’s bourbon?
Jack Daniel’s is labeled Tennessee whiskey, not bourbon, although it shares several production characteristics with bourbon.
Where is Jack Daniel’s made?
It is made at Jack Daniel Distillery in Lynchburg, Tennessee.
Who owns Jack Daniel’s?
Brown-Forman Corporation owns Jack Daniel’s.
What is the flagship Jack Daniel’s bottle?
Jack Daniel’s Old No. 7 Tennessee Whiskey is the flagship expression.